Monday, 14 March 2011

How effective is the combination of your main product and ancillary texts?

The poster, magazine and teaser trailer are all very influential in promoting the film and attracting the audience. The movie poster is very important as this is something that will be seen everywhere and need to catch the eye of the auidence. The poster and the trailer are controlled by the same distributor, and with all the other movies being released at the same time, it needs to stand out from the crowd.
Lucifers final chapter EMPIRE by Nick Wells7

For my magazine cover, i decided to create my own EMPIRE magazine. For the picture i chose a simplictic idea with great meaning. It is an extreme close up of our antagonists eye which i have edited using photoshop to make the eye look evil. This automatically helps tell the genre of the magazine. Then i decided to choose the most iconic shot in our trailer and place in the centre of the eye, and this should let the auidence know what film the main article is about without reading it. I have chosen cover lines such as "Wes Cravens new supernatural horror" and "A world exclusive look into this summers most anticipated horror"  These are the sorts of cover lines you see on magazine covers when big movies are released. And i have kept to the EMPIRE theme by creating other cover lines. Also i decided to have a colour theme which is red, black and white as this adds authenticity and the colours i have chosen are common for horror genres.

Lucifers Final Chapter Poster by Nick Wells7I went for a storying telling effect for my poster, as this is going to be the something the audience will see and will need too be attracted towards the film. I again have decided to use the iconic setting photo of the watertower, and this helps picture the setting. With this picture in the foreground, i have decided to blend in two other pictures. And this is something that i believe that helps the audience into the storyline. One picture i have chosen is a close up of the antagonists face, which i haved edited so he has red eyes, which implys there is going to be someone possesed within the film. The next picture i chose was a scene from the film of a close up of the book, which shows there is a book which is important in the plot. This is a very simplistic version of our storyline. Also i have decided to include a some intertitles that are important within the film, these are rememberable and the audience will recognise. The font i have chosen to use for the title is a gothic style which again help show that one of the themes is religon in the film. Also i decided to make the colour red to connote blood to finally show the horror genre.


 

1 comment:

  1. This answer needs to show more institutional understanding of the role of a film distributor. Two of your products, the poster and the trailer, are examples of advertising. Advertising is only one of three strands of a marketing campaign. The other two are publicity and promotion. You can find out about these on the launching film website or by reading through the big handout I gave you on the role of the distributor. You need to discuss your to advertising products and explain how they create a coherent advertising image for your film. Then you need to explain how a distributor tries to go about generating favourable publicity for its film, such as getting it onto the front cover of Empire magazine. You can find out how this happens by reading through the lovelyhandout or by looking on the launching films website. Try to rework your answer to include this sort of information and also try to compare your poster and your trailer in more depth.

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