What have you learnt from your auidence feedback?

Firstly, our target audience for our trailer was 15-24 year old males. occasionally 15-24 year old females who accompany the males on a date to watch a horror. To acquire our audience feedback we screened our trailer in our Media class to our peers that all fit nicely into our target audience bracket. We also uploaded our trailer Youtube this was then easily accessible to show our friends who also suit our target audience. Then when we gathered all there comments, the most common criticism would be that the ending seemed like an anticlimax, as there was tension built up through the trailer but the ending was a disappointment, and there needed to be something jumpy or scary to keep the audience attracted. This is something we decided to develop due to the large amount of criticism. After long debates he decided to include a montage sequence that includes flashes of the antagonist along with locations that pivotal points in relation to the plot. Also on the final point of view (POV) shot of the antagonist creeping up behind the protagonist, we have added a voice over of a growl that signifies a scary devil growl as it creeps up to its prey. Finally after the credits we decided to add an extreme close up of the antagonist, that flashes on the screen. This we have edited to have a red filter which adds a sense of surrealism and this gives the audience a jumpy effect. 
At the time of these screenings our soundtrack was in development so there response helped us shape our view on how effective the music is. So when creating it we decided to have a death march style which connotes that some of the characters lives will come to an end, this music is almost like a countdown to the end which keeps the audience engaged. We have also edited it so that it gets louder towards the end as this symbolises the monster getting closer to you which adds to the horror.

Also in our audience feedback we received some positive points. Our most popular positive criticism was our match on action shot, where out protagonist discovers a picture in the toilet of our "final stand" location; the water tower. The camera then creeps over his shoulder and into the photo, then instantly goes from in the toilet to the location in the picture, the camera then reverses its movement back over his should to show an establishing shot of the water tower. This was thought of highly by our peers as this instantly gives a response to who our protagonist is and how you know that place is bad and he is walking towards it. Secondly our inter titles where highly praised as there "simple but very effective" and the transitions we used where slow which made them easily readable. The audience like the choice of inter titles as there was enough to tell the story but not too much to give all the plot away. Lines such as "Only you can defeat it...... When you believe in it" this was praised as it looked "Professional" and stuck in there minds, this would be used as the tagline as its memorable and narrative driven.
Our main aim was not to give to much of the plot away, and from our feedback we let the audience into the plot but not too much as it left some of them wanting to know more, this was the effect we were looking for.