In what ways does your media product use, develop or challenge forms and conventions of real media products?

1.
In both of these shots, there is a low angle shot of just the feet. They are used in different ways. In our trailer this is one of the first shots and this makes the audience think whats going on, without revealing the identity. In the Scream 2 trailer the shot is used to show the killers feet and to show he is nearby, but doesn't reveal the identity. This adds suspense to the trailer.

2.
In these shots i have chosen mid-shots of the protagonists. These are used in slightly different ways in the pictures i have chosen. In our trailer this is the final shot we see of him, this makes the audience assume his death in the film. In the Eden Lake trailer this shot is to show the protagonist running away from the antagonists, and this is effective because it shows the audience that there is action and a chasing sequence, this is very common in the horror genre.

3.
In these shots i have chosen natural mid-shots of the protagonists. This is a pivotal point in both films as this is when the items now appearing are catalysts in the storyline and may look innocent but in fact impact both protagonists. In our trailer Sonny has just found the book full of evil that will posses anyone who reads it and will unintentionally read it, and will succumb to the evil. In the Scream 4 trailer the protagonist Sindey is innocently at home, when the phone rings and she answers the horror/storyline is triggered due to the killer being on the other end. This is essential in all horrors.

4.
In our trailer i have chosen the close up of the most pivotal point in our story, as this is the scene where our main protagonist changes to the antagonist. This all happens by him reading the book. And to signify its power we needed and close up of the evil it possesses. In contrast to this in The Last Exorcism trailer the shots are nearly identical but the book in this film possesses good and they are using it to try and vanquish the evil.

5.
In both of these shots there is a POV (Point Of View) from the eyes of the monster/antagonist. This is very common in supernatural horrors, as it makes the horror more intense and more of a emotional response for the audience. In our trailer the camera is following Sonny down a corridor and the camera is used for the eyes of the evil spirit preparing to posses him. In Child's Play trailer the killer doll Chucky is being used as the POV and the doll is pursuing its first victim.

6.
The next shot i chose, i believe is the best shot in our film. As this match on action from Zach, our new protagonist, looking at a picture of the water tower in the toilet, to him being at the water tower. This automatically shows that this place is where the final stand of is going to be and where most of the plot will be discovered. This is a slightly abstract shot, the use of cantered angles is typical horror convention of expressive camerawork rather than naturalistic camerawork. Also in this picture you can make out this is a horror by the filters we used, there is a book involved and someone is trying to discover something mysterious. This is our basic plot this is why i believe it is suitable for the movie poster. In the Amityville Horror  trailer this shot is on the DVD cover and on the posters. This straight away shows us that this is where most of the story is based. The use of the moon and it being shot at night time helps create a slight pathetic fallacy effect, as these things connote evil and scary. This is very common in possession horrors.

7.
This is shot is very common within horror trailers, as this is the first time you see a shot of the antagonist. This needs to be in a trailer to show that there is a evil and to keep the audience guessing. In our trailer we chose a mid-shot but we decided not to go to close as this would reveal the antagonists facial features, and this is something that we wanted to keep secretive to add to the suspense, also we decided to make the shot flash up on the screen as this helps to scare the audience. In the Scream 3 trailer the shot is very similar but being a sequel and a selling point of the film the antagonists features needed to be shown. This is because it is highly recognisable and obvious that it is a Scream film, this automatically shocks the audience.

8.
Penultimately, this shot is very effective in horrors. The use of reflections has been used since the very creation of horror, as they can be used to great effect to scare the audience. In our trailer we have used a puddle reflection of Zach our protagonist as our antagonist appears in the reflection. We have placed this in our montage sequence near the end of our trailer. We did this because audience only get a flash of this which adds to the suspense and keeps them wanting to know what is going on. In the Scream trailer as Casey approaches the window the iconic mask flashes on the screen this makes the audience jump and keeps them wondering what happens to Casey after this, so it keeps them glued to the screen.

9.
Finally, i have chosen the very last shot in our trailer. This is very important within the horror genre as this is need to draw the audience back. So we decided to get a close up of Sonny our antagonist and change the filter and edit the shot so it scary and the red connotes blood, death and evil. This is also a flash on the screen so that the audience cant make out what is going on, so they need to come and watch the film to find out. In The Last Exorcism trailer the shot isn't at the end of the film, but it is used in the same way. As this is in a montage sequence as the young girl gets possessed and this again flashes up and keeps the audience guessing which draws them towards the film.

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